The Acquisition of Online Casinos

Owning your own online casino is a lucrative business, but it requires a significant investment whether you buy an existing website or build one from the ground up. Cherry AB, a Swedish casino operator, purchased the Maltese firm Almor Holding Limited on July 1, 2015. Almor is one of the most successful online casino companies that caters to German customers.

Cherry made its initial investment in Almor by purchasing 71 percent of the company’s shares for a total of €4.6 million, 50 percent of which was paid in cash and the remaining 50 percent in Cherry shares. They will be given the opportunity to purchase the remaining shares of the company over the next four years. The Operator was able to purchase an additional 4 percent in shares during the month of October, bringing her total ownership percentage to 79 percent.

“We are delighted to be joining Cherry, whom we believe is the right partner for Almor to continue its incredible growth,” said Almor director Alexander Knopf. “We are very excited about this collaboration.” Cherry’s global reach, numerous licenses, flexible technological platform, and in-house game development will greatly enhance our understanding of the local market, our established brands, and our client base.

Sunmaker, Kingplayer, and Sunnyplayer have been Almor’s primary brands since their inception in 2011. They have placed a strong emphasis on markets where German is spoken. The extensive portfolio includes sports betting as well as a variety of online casino games for players to choose from.

These brands have established a sizeable customer base, which is evidence of their level of success, as they have attracted more than 55,000 new active customers in the first five months of 2015. When the database was checked, it revealed that it held information on approximately 355,000 active gamers. They are recognized as one of the most successful operators of the innovative Merkur Slots, which were developed by the software company Edict eGaming, which has been in operation since the year 1998.

In reference to Cherry’s established strategic position in Germany, the President and Chief Executive Officer of the company, Fredrik Burvall, made the following statement: “Cherry has developed a strategic position in Germany, where we already hold all currently available online casino licenses, including in Schleswig Holstein.” As a direct result of this acquisition, Cherry has rapidly established itself as one of the most significant players in the online casino industry within this significant European region.

Cherry is going to reap the benefits of significant expansion in the not-too-distant future, in addition to an improvement in the Online Gaming business division of the company. As a result of the acquisition, Cherry now has a presence in continental Europe that is larger and more significant than it did before, which is beneficial to both our profits and our prospects for future expansion.

It was announced earlier this year that 32Red, an online gambling company based in Gibraltar, had successfully completed another significant acquisition. 32Red had previously decided that the purchase of Roxy Palace would cost them a total of 8.4 million pounds. Applied Logics Ltd. and Hyperlink Media Ltd., the companies that own Roxy Palace, have a strong player market in the United Kingdom as well as a strong registered client base of approximately 230 thousand people.

32 Red pays an initial cash payment of £2 million and issues 10 million additional shares at 64 pence each. 3 The Chief Executive Officer of 2Red, Ed Ware, has stated that the acquisition “fits well with our regulated markets growth strategy.” Ware has stated that his organization has “known and respected [Roxy Palace’s] business for a number of years” and that they share “a number of common values.” The online casinos 32Red and Roxy Palace are both powered by software developed by Microgaming, and Ware believes that this “will contribute to a smooth integration” between the two establishments.

Launching a New Online Virtual Casino

If starting your own online casino from scratch sounds like a better idea to you, there are a few crucial steps you must take. The software you choose to manage and maintain your website is analogous to the engine’s role in the overall performance of your vehicle. The software used in casinos serves as both the brains and the muscle of the operation.

You have the option of going with a software package that develops games and platforms in-house, which offers greater flexibility and lower fees, or going with a B2B package, which is a business-to-business model package that consists of games from multiple suppliers and does not require multiple contracts, but has higher fees. There are some expenses that are paid on a monthly basis, while other service providers immediately hand over the casino’s source code files after they have been paid. This protects the confidentiality of the user’s data while permitting unrestricted access to the casino.

Microgaming, Net Entertainment, and Playtech are three of the most recognizable names in the world of software development. These companies are also considered some of the most significant suppliers in the industry. In the majority of circumstances, an additional monthly minimum charge of ten thousand euros is required in addition to a royalty cut of fifteen percent.

IGT, WMS, Aristocrat, and Real Time Gaming are some other well-known software companies. In addition, the software will assist you in managing your entire operation, which includes the management of accounts, payment processors, the detection of fraudulent activity, and marketing campaigns.

The process of establishing oneself and taking on the challenge of creating an online casino may appear to be straightforward tasks; however, doing either of these things comes with the possibility of failure. The number of gaming portals available on the market is currently excessive, which has led to intense competition.

Some of the pieces of advice that are the most useful are also the most fundamental, and they are applicable to the achievement of success in any business endeavor. Provide excellent customer service that is courteous, prompt, and knowledgeable; offer quick payouts; and offer lucrative bonuses and promotions that give your website the competitive edge it needs to win. These are some of the suggestions that have been provided.


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